Brazil’s Booming Gambling Market
Hugo Baungartner, Brazil director of online gambling at leading operators including DraftKings and MGM Resorts, says Brazil’s status in the international online gambling market is on the rise. After loosening its online gambling regulations in 2018, Brazil has now become one of the top 10 betting markets in the world. Brazil’s allure has only increased with President Luiz Inácio Lula da Silva signing off on a new regulatory framework.
Industry Giants Are All In
DraftKings is at the forefront of entering Brazil’s growing market. It is among more than 130 companies eager to enter, according to Brazil’s ministry of finance. Other bids, meanwhile, are coming from MGM Resorts and Hard Rock International, who are both positioning themselves to benefit.
We are excited for Brazil to enter the online gaming marketplace,” Griffin Finan, DraftKings’ Senior VP and Deputy General Counsel said. Bill Hornbuckle, chief executive officer of MGM Resorts, echoed this sentiment toward the end of their Q3 earnings call, revealing potential partnerships and joint ventures that would place them squarely into Brazil’s burgeoning online gambling ecosystem.
High Stakes for Independent Bookies
Global corporations have major expansions in their sights, while lesser bookies are facing new headwinds. The regulations will also impose steep licensing fees of as much as 30 million reais—nearly $6 million USD—and a 12% tax on gross gaming revenue.
The chief executive of the Brazilian sports betting operator Esportes da Sorte, Darwin Henrique, said such steep costs could push out smaller operators. It would restrict competition and make it harder to enter the market, which would hand the reins to large betting brands.
Why Brazil Still Holds Huge Potential
So Brazil does present this great promise, despite financial hurdles. “The sports fans in our country are the most passionate in the world. Soccer and MMA to NFL and basketball betting options run the gamut of interests.
The Brazilian betting market is projected to produce more than $5 billion in gross gaming revenue. That puts it among the most lucrative gambling markets in the world. There is room for independent bookies, who understand how to appeal to niche audiences, despite the fact that Bet365 and Entain have grown.
How Pay Per Head in Brazil Levels the Playing Field
Pay Per Head in Brazil for Independent Bookies PPH platforms such as VIP Pay Per Head provide customized tools that allow smaller operations to operate like the big names. Such systems may cover aspects such as real-time reporting, risk management, and customizable betting interfaces.
One big advantage is automation. The software is referred to as PPH (Pay Per Head) software, which takes care of the odds, tracking bets, and managing accounts. This frees up bookies to concentrate on growing their business, marketing, and your business relationships rather than administrative work.
With these systems in place, bookies can compete with the big brands. With features that automate processes like setting and adjusting odds, tracking wagers, and managing players, PPH software gives independent operators the freedom to establish, expand, and optimize their identity and relationship with customers.
Scalability and Support with VIP Pay Per Head
That’s why bookies need VIP Pay Per Head to continue their thriving business especially in new markets like Brazil. It includes 24/7 customer support, easy reporting tools, and a fully-featured backend that you can go to at any time.
This sort of support enables bookies to control accounts, supervise performance, and modify tactics at a moment. With a robust system that is both secure and scalable, the platform ensures uninterrupted operations, even during events with high traffic.
Seizing the Moment in Brazil’s Betting Revolution
Brazil’s fresh regulatory framework is creating opportunities for both behemoths and agile independents. True, the big boys make all the headlines but the independent bookies still have a piece of the pie and don’t plan on sharing anytime soon.
Small operators can start, grow, and compete if they take advantage of the right approach with Pay Per Head in Brazil. The tools are there. The market is hot. Now is the time to act.
The game has changed. It’s also time for independent bookies to grow up and get smart.
