The long-awaited Euro 2024 has begun, luring millions of fans and billions of dollars worth of bets from around the world. For bookies, this tournament is more of a cattle keep than a carousel; it’s a bountiful opportunity to command profits through the roof. When exciting events such as the Euro 2024 play out, the world’s spotlight converges on the game, and bookies seek to cash in on the high volumes of bets, unlike in regular seasons. Here’s how bookies can best take advantage of such a rare event.
Utilizing event-related commodities is a must for bookies
For bookies, one of the ways to maximize Euro 2024 is through event-related content across their entire channel landscape. Building trust as well as engagement with the players can be achieved by sharing trivial and facts of the tournament and the national teams & also providing intricate statistics. Whether this is via blogs, social media posts, or promotional emails, maintaining excitement and engagement is crucial to bettors.
For example, bookmakers can make daily posts about the results of matches, player performances, and future fixtures, etc. So not only does it get the audience invested, but it also encourages more bets from them. Moreover, these betting sites should carry promotional materials and banners that are appealing visually, and they should be updated frequently (daily if possible) to reflect the latest news in the tournament.
Use Bonuses and Competitions to Increase Engagement
Bonuses offered during huge sporting events such as Euro 2024 are the perfect way to ensure players join up and remain active on your site. Other great methods of enticing punters to follow through with each round would be a daily express bonus or free bet on free-streamed championship games. And these bonuses provide an element of frenzy and energy to make players place their bets as soon as possible.
A great way to do this is by providing ‘welcome-back’ bonuses for inactive players. Many bettors may have stopped gambling, and a nice bonus can lure them back onto the site. Geo-targeted offers, which appeal to players backing their national teams can drive additional engagement. For instance, awarding bonuses to players from nations whose teams have progressed to round 2 of the competition can get the spirits up in terms of betting turnover.
Even contests among players, with prizes ranging from fan merchandise to autographs to tickets to the finals, can boost engagement even more. These competitions give bettors the feeling of community, allowing for a more interactive fun experience for the bettor. Occupying top places on tournaments and leaderboards is also a good fit here, som players also like to fight for top positions and rewards.
Bookmakers Must Keep Players Coming Back
When it comes to Euro 2024, sports betting will rule the roost, but we musn’t forget about casino players. Analysis shows that casino wagers are often 10%–20% less during big sporting events. In order to keep or even increase general iGaming metrics for operators who manage both casino and sportsbook projects, it will be necessary to try to engage casino players in betting.
One method: tailor email newsletters and promotions, showcasing their enthusiasm for betting on Euro 2024 matches. The most common strategy to prompt them to engage is to offer cross-promotions that reward people for placing sports bets with casino bonuses. In this manner, even those who frequent the casino can be part of the sporting action and add to the total betting on the site.
Euro 2024, an unmatched opportunity for the bookies
Thanks to VIP Pay Per Head, bookies enjoy the amazing benefit of using a powerful betting software that gives them all the necessary tools to conquer the sports betting space. Utilization of any tournament or event in the world becomes very easy on our platform, aimed to offer better user experience and profitability. As your trusted partner, we know you have to be competitive in this dynamic field, so our software includes the best features and offers the best capability.
VIP Pay Per Head does exactly that, allowing bookies to increase efficiency in operations and offer a greater variety of betting options, all while attracting new clients. You’re storage is fully developed and ready for any bookies to fulfill every disparate requirement and thus adapt to market trends able for their needs. Bookies can trust VIP Pay Per Head to be there for them every step of the way as they take on all the complexity of sports betting, no sweat.
