iGaming and Sports Betting mixes show an insatiable appetite for digital gaming, fueling unprecedented growth in the US gambling market. As Americans bet billions of dollars and online gambling grows, this sector continues to attract attention and generate business. If your gambling business is not doing the same, do some rethinking.
Sports Betting and Commercial Casinos Drive Another Surge of Gambling
The newest numbers show the rapid growth of iGaming and Sports Betting in the United States. The commercial gaming industry recorded a $17.71 billion return in the Q3, an 8.1% year-over-year increase – in line with the early portion of the year. This is the 15th consecutive quarter of growth and Apple’s best third quarter in history.
Sports betting is a national craze. From NFL and NBA games to niche sports, American bettors are placing bets with fervor the likes of which the country has never seen. The rise of sports betting apps and mobile platforms also makes it easier than ever to engage, coupled with continued state-level legalization to drive adoption.
But you need more than enthusiasm to prosper in this competitive market. Bookies need to have powerful assets, the infrastructure and the deeply insight of players behavior so as to be competitive.
Here's How Technology and iGaming are Changing the Casino Scene
Sports betting may grab the headlines, but Sports Betting and iGaming combined is the future of digital betting. iGaming accounted for $2.08bn in total across seven states in Q3 2023 – a 30.3% rise year-on-year. As Hesaid near the end of the call, though, “Delaware really was the shining star.” Indeed, the state reported a fantastic 393% year-on-year increase, courtesy of its collaboration with Rush Street Interactive.
The attraction of iGaming is that it is so accessible and varied. Gamblers can play slots, poker, and blackjack in their own living rooms. The player experience is more and more sophisticated, due to the modernity of platforms, helping the growth of iGaming.
For betting operators, the addition of iGaming options is a strategic one. With the proper Pay Per Head (PPH) services, it’s almost effortless to add digital casino games to the mix with the same host system and platform, enhancing cross-platform interaction and generating new revenue outlets.
How PPH Services Can Take Your iGaming and Sportsbook Business to Next Level
Being static is a luxury businesses today do not have. So many betting businesses fail not due to a lack of demand, but often a lack of technology, or using tools or features offered at too low a capacity. This is where Pay Per Head services have a hand in.
A good PPH provider provides the bookies the following features:
Customizable Platforms
Custom made interfaces that provide a top-notch user experience and help retain players.
Advanced Reporting Tools
Real-time analytics assist operators in tracking player activity, observing betting patterns, and maximizing marketing spend.
Seamless Integration
Feature crossovers Sports betting platforms that also want to offer iGaming functionality Sportsbooks can be quickly and easily extended with new game categories without impacting the existing platform.
Secure Transactions
Trusted secure payment methods – including the crypto kind – also keep operators and players safe.
PPH solutions can help bookies optimize their business and in result making them more players centric which leads to being able to grow their overall business much more easily and effectively.
Scale the heights with iGaming and sports betting
The explosive growth of iGaming and Sports Betting in the US demonstrates significant opportunities for new entrants with a unique approach. “There is a major opportunity for bookmakers willing to embrace new technologies, go with what customers want and think beyond their traditional products.
If you are entering the online sports betting space or looking to grow your existing operation, technology and operations can make all the difference. The gambling business is constantly expanding, and it is up to you to determine where it stops.
