A recent report cited $9.5 billion in illegal gambling in New York, New Jersey and Minnesota. They also showcase the growth opportunities that exist within the betting industry and represent a pool for independent bookmakers to promote their services. Using these trends can help bookies expand their business with safe, secure, and technology-oriented betting hubs.
The Scale of Illegal Gambling Activity
“And in fact, illegal gambling in these states consists of nearly a quarter of the total $40.92 billion in illegal gross gaming revenue (GGR) in the U.S. online gambling market, CFG & YS said. It reflects the continuing dominance of illegal operators, even as legal gambling options have proliferated.
- New York: $3.4 billion in illegal online casino gaming, $1.9 billion in illegal online sports betting
- New Jersey: $996 million from illegal sports betting; $719 million from illegal online casino gaming
- Minnesota: There is no legal iGaming, with an estimated $929 million in illegal online sports betting and $1.5 billion in illegal online casino gaming per Minnesota.
These figures suggest that plenty of bettors are still looking for alternatives, meaning there is a vast, untapped market.
Opportunities for Independent Bookies
Because unregulated betting continues to flourish, independent bookies can provide a regulated alternative private and secure betting platform. An excellent platform will naturally draw bettors who want something safer.
Building Trust with Security
Security is still a top concern for bettors. For independent bookies, one of the fundamental aspects they need to know is that, to operate as bookies, they should have their platforms secure and safe through rigorous security protocols and certifications like SSL. But when betting through a trusted PPH partner, you can take comfort knowing all this is done for you.
Leveraging Technology
Outside of security, there is an even more important factor: technology to entice bettors. Features include easy point of sale, mobile systems, timely updates and more. Using advanced technology also allows bookies to monitor and detect betting patterns, which can be used to customize their services in a way that ensures greater user satisfaction.
Expanding the Business Quickly
Independent bookies can quickly scale their customer base by focusing on security and technology. So here are some helpful ways to help you:
- Marketing and Promotion: Emphasize security features and technological advantages in campaigns to attract users from illegal sites.
- Customer Service: Provide high-quality assistance to foster trust and solve problems quickly.
- Betting Options: Offer actual offerings such as live betting, esports, or niche markets to attract a wider range of customers.
Leveraging Cutting-Edge Technology
These are the tools bookies need, and they can find them at VIP Pay Per Head. Live betting, odds creation and in-depth analytics are just a few of the features available and help bookies to draw in bets and keep them coming. Various bookies can run their operations from the interface provided with VIP Pay Per Head.
VIP Pay Per Head keeps you updated with the latest features, helping bookies stay on top in the ever-changing world of sports betting. Bookies can profit from these tools and tools and thus earn them as long-term successful.
