With the anticipation starting to build ahead of one of the most awaited sporting events this year, there could be good news for punters from North Carolina. Reports indicate that the state could see an introduction of mobile sports betting as early as late February, in time for the chaos of March Madness.
Countdown to Launch: Operators Taking Action
Now seven leading operators, from the likes of industry leaders bet365, BetMGM, and DraftKings, have put their bids in for sports betting licenses in North Carolina. The Lottery Commission for the state is currently conducting reviews of such applications, potentially paving the way for a dozen or more mobile operators within the state.
Though no official launch date has been released, there is a strong desire to make legal betting within reach before March Madness begins on March 19th. That 60 day window for operators to get familiar with North Carolina’s rules suggests that the Super Bowl on Feb. 11 is a touch soon for the betting platforms to go live.
The Unique Operator Lineup and the Special Partnerships
It is to whet your appetite that the NCAA Sports betting operator preview comes from a slew of operators that all have their eyemarks on the North Carolina market, namely ESPN BET, FanDuel and Underdog Sports Betting. All operators have their own flavour (and partnerships / collaborations are another layer).
A partnership between ESPN BET, Quail Hollow Club — a popular PGA Tour course — and FanDuel — the PGA Tours’ betting partner — will be able to provide mobile betting experiences throughout the Tar Heel State. In another sports domain, bet365 has partnered with the Charlotte Hornets, delivering an immersive betting experience for basketball aficionados.
The Caesars Sportsbook, going the service provider route instead of being an operator, is preparing to launch with tribal casinos. While the specifics of this partnership have not yet been officially revealed, the excitement is evident.
All Data Between the Lines: Meeting Deadlines and Again Doing It in March
While the North Carolina Lottery Commission has reportedly given a target date of June 15th for the launch of mobile sports betting in the state, everything points toward an earlier timeline. A January fourth meeting, with a full Commission on January eleventh, indicates that the regulatory wheels are likely in motion.
Governor Roy Cooper couldn’t agree more; he’d like mobile betting before March madness, too. With no guarantees, the goal is certainly ambitious, but the progress and collective effort that we have made so far — and are doing together — gives us a sense of positive momentum.
Sports lovers and bettors alike can look forward to the possible legalization of mobile sports betting in North Carolina with anticipation. The entry of industry titans joined with the hope of timely regulatory approval creates an exciting scenario for the launch of legal mobile betting operations in the Tar Heel State. Be prepared, North Carolina — March Madness could be more interesting this year.
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