In the fast-moving world of gaming and online casinos, “gamification” was once considered the promised land for retaining players. Now, however, game developers and casinos are ratcheting things up a notch. Enter Motivational Engineering, a movement that’s changing the way companies keep players engaged — and, most important, playing. Developers can now unlock the secrets of what actually gets players going – it is slick, digital wizardry that really does lead to cash in the bag and increased time in game! Now, without further ado, let’s take a deep dive into how this approach is changing the game and why bookies should be excited to join the movement.
Engineering Motivation in Gaming
Motivational engineering isn’t one more buzzword. It’s a strategic evolution in gamification that dives far deeper into player psychology – looking at habits and preferences. The goal? Increase player retention, longer play times and greater revenue and participation. By using sophisticated algorithms and user data, companies can predict what keeps players playing, and provide them with more personalized experiences.
This sort of high-tech intervention is producing some remarkable results:
- 45% ARPU (average revenue per user)
- 65 per cent growth in gross gaming revenue (GGR)
- 40% boost in profits
- 60% increase in player engagement
- 3 times increase in the time spent by players on the screens
These stats are just too convincing to ignore. In an industry that has absolutely no shortage of choices for online casino players, success in this industry means standing out.
How Bookmakers Can Take Advantage of This Trend
If you’re trying to run a betting company, you’re likely to be asking, “How can I get in on this new trend of motivational engineering?” It begins with joining forces with the right Pay Per Head (PPH) provider. PPH solutions have come a long way from basic bookmaking systems to turnkey, data based services. Aligning themselves with a PPH sportsbook that utilizes motivational engineering within their software will provide today’s bookies with much deeper insights into their players actions and allow them to make better decisions vis-à-vis running their operation.
Here’s how it works:
Gathering Data: The most advanced PPH solutions can keep track of player data regarding their betting tendencies, favorite sports to bet on, and other variables that keep them playing.
Tailoring Experiences: While within the ecosystem these wagers may be personalized—whether it be via targeted promotions or moving the odds up/down to match a player’s style of betting.
LIVE Reactions: The solution is always learning and adapting in real time to keep players motivated in today’s dynamic and evolving games.
But this dynamic approach isn’t simply about keeping players happy; it’s also about turning that happiness into cold, hard cash for bookies.
Tech-Powered Future of Betting Firms
In the current competitive environment, having a sportsbook isn’t sufficient. Bookies have to be able to use the latest tech to make them stand out—and that’s where motivational engineering becomes a powerful tool. It is no longer about flashy graphics or loyalty bonuses, it is about establishing an experience that players will not be able to help but return to.
For bookies wanting to get in on the trend, the first step is data. Sophisticated PPH sites will begin with analysis of information regarding the activity and behavior from the players on a game by game basis. Once they have this data, the tech and marketing teams can establish quantifiable objectives. Each decision should be informed by real-time insights — from increasing engagement and loyalty to driving specific behaviors (like placing bigger bets).
As bookie that has partnership with a PPH shop, the motivation engineering that they apply guarantees that your business does not trails behind. The results are evident – adopting these approaches, they experience improved player retention, larger bets per session, and longer periods of betting. In short, motivation engineering is a double win for players and operators alike.
Ready to take your betting business to the next level then?
Motivational engineering isn’t just a fad, it’s the future of gaming and betting. And by getting clear on what really moves players and leveraging data-driven insights, developers and bookies can both create more engaging and lucrative experiences. As a bookie, now’s the time to get ahead of the curve and select a Pay Per Head service provider that understands how to use motivational engineering. This won’t just make your players happy; it will also make your business survive in a highly competitive market.
