When you think of poker, the United States is probably the first place that comes to mind. Bred from Wild West culture and popularized with huge poker tournaments like the World Series of Poker (WSOP), the game has long since cemented itself in American culture. But poker is by no means the reserve of the Americans. From Brazil to Canada and beyond – Play Belote, now! – this is the game that’s reached out to millions of players. The global openness to poker as for bookies is indeed a money-making gold mine to broaden their wagering site reach.
Poker’s Worldwide Appeal
Although poker is an American invention, it quickly took on a life of its own throughout the world, building strong supporter bases in different countries. The game is a blend of skill, strategy, and luck that creates its hallmark sense of excitement. Whereas in most casino games, it’s all about luck, poker is unique in that you can take fate into your own hands (as long as you can figure out that magic Carl Sagan song). This has made poker uniquely special and still relevant over the years.
Take Brazil, for instance. Not only is this South American nation a soccer giant, but it is also home to a large poker playing contingent. Although the country’s approach to gambling is complex, poker has lived on thanks to its designation as a game of skill. Series like the Brazilian Series of Poker (BSOP) turn out thousands of players annually, proving just how much it has become a part of Brazilian culture.
Poker also has developed a following of its own in Canada. The game has benefited from its close proximity to the United States, and top players such as Toronto’s Daniel Negreanu have profited greatly from this relationship between the two countries. Tournaments such as the Canadian Poker Championships are another reason why Canada is considered a poker mecca.
Why Betting Companies find Poker an Advantage
For bookies that want to continuously expand their footprint, providing poker is a no-brainer. Not only has it a massive global audience, it’s also a reliable revenue earner. Poker players are never still, whether that action be online or live, the hunt for winning a big pot never stops for them!
Bookies should favor the Pay Per Head (PPH) providers that can offer a great poker platform to their clients. This is so they can draw players from around the globe, not just in the United States. They can generate more revenue streams and attract a more diverse customer base by serving the global poker market.
And one reason poker is so valuable to gambling companies is the social aspect. In contrast to games in which one player faces off with a computer or dealer, poker is a game of players against players. This results in a social culture that keeps you in game for more time. The better players are entertained, the longer they stick with the platform, and that is a good thing for bookies.
What is most interesting about Poker is its sheer variety, with countless different types played including Texas Hold ’em, Omaha and Seven-Card Stud, who players will always have something new to learn try. This variety helps to keep the interest of the players, making it more likely that they will return for for games.
Expanding into Global Markets
Embrace the International markets Anyone interested in raking in cash from the monumental popularity of poker around the world should put a major stake on targeting international markets. Step one is providing region-specific poker experiences in a way the appeals to the needs and wants of that locale. For example, bookies might promote local poker tournaments and events in Brazil and Canada — and even more so than usual to attract traffic from those regions.
Other critical features are that the pokerroom supports – the top poker sites accept many international languages and accept various currencies. The players hailing from various countries have differing requirements, where a smooth and user-friendly experience can help build trust and secure loyalty. With a global platform, bookies will be able to reach into the wide poker fan base and increase their business’s growth.
Finally, you need to have live poker available. Live poker gives you the best of both worlds – the accessibility of online poker, and the feel of a live poker room. The bookies who provide live poker games would attract the players who demand the real casino experience without wanting to leave the house.
Poker as a Global Opportunity
Poker’s appeal stretches well beyond the United States. It is popular across the world and is widely played in countries such as Brazil, Canada, and many other nations, proving the game’s universal appeal. For bookmakers, this is the ideal time to further your betting business by providing great poker. By joining up with a Pay Per Head site that offers a state-of-the-art poker platform, your local bookie business has the potential to go global, for more than just a one-day tournament. There’s no time like the present for poker to be embraced as a significant arm of the betting industry.
