Over the past few years, the number of women entering sports betting has been on the rise,పీ From sites such as Ladies Bet to more female bettors on regular apps, the sportsbook landscape is changing. This change not only shakes up existing beliefs, but it also creates new opportunities for independent bookies.
Breaking Stereotypes and Opening Doors
Val Martinez, who launched Betting Ladies, is at the forefront of this change. “Her platform is to encourage all facets of women’s sports betting. In doing so, it pushes back against the old-fashioned view that betting is a male domain. Indeed statistics has shown a sizeable proportion of bets on significant events like the Super Bowl are now placed by women.
Martinez says, “There is an increase and I see the trend continuing to grow. The idea that it’s a male thing, well we’re here to change that because that’s not fact.” Her remarks mirror a growing cohort of women who are as devoted to sport and to wagering on it as men. These women are breaking stereotypes and changing the face of the betting industry.
Why Pay Per Head Bookies Should Pay Attention
Big players such as FanDuel and DraftKings are already adjusting in response to this change. They know women have opinions and care about sports; their opinions could shape the future of the industry. Add in increased educational content and improved access to those who provide the tools for wagering, and you’ve got female bettors now more empowered than ever.
For independent bookies, it’s an opportunity of a lifetime. Bookies can stay on top of competition by catering their services to the growing audience. It’s not just a matter of getting to more people — it’s about meeting them where they are.
A Proven Path for Success
The stories of people like Val Martinez and Kelly Brooks illustrate that betting is no longer exclusively a boys’ game. These trailblazers are shattering records and proving that there is just a lot to gain by being more inclusive and diverse. Bookmakers needing to hop on this trend to ensure continued success for the future in an ever-changing world.
Capitalize with VIP Pay Per Head
The betting world has a fast pace where flexibility is key. This is precisely where VIP Pay Per Head comes into play. Our offering provides bookies with all the capabilities required to accommodate any audience. Be it high-stakes players or casual fans, our system scales effortlessly.
VIP Pay Per Head sometimes allows you to increase your clientele, expanding into businessmen, female gamblers, and young ones. This allows bookies on our platform to diversify their revenue stream and gain a competitive edge through speed to market.
