Hard Rock Digital, the gaming and betting arm of Hard Rock International and Seminole Gaming, may soon enter the social gaming space.. Recently, the company acquired WGames, a key mobile developer in free-to-play social games. This move led to the launch of Hard Rock Games, the firm’s first step into the profitable social gaming market.
Executive Managing Director of Hard Rock Digital, Rafi Ashkenazi commented on this expansion: “With the addition of WGames’ world-class games, technology, and operations, we have set the stage to accelerate growth for our social gaming business.” Newly formed Hard Rock Games will harness WGames expertise to offer unmatched digital experiences to consumers worldwide, in addition to its portfolio of properties.
A Varied and Fabulous Collection of Games: Adding WGames to the Hard Rock Library
WGames, the developer behind many of our favourite titles like Jackpot Planet and Neverland Casino, has a wealth of gaming content to offer. These slots titles will be part of a comprehensive Hard Rock Games catalog that also includes Seminole Slots, Hard Rock Adventures and Hard Rock Blackjack & Casino. The deal opens the door for more diverse games and establishes Hard Rock Digital as a formidable player in social gaming space.
Synergy of Sports Betting: A Cohesive Launch
A pivotal time for Hard Rock Digital to enter the arena of social gaming as Hard Rock Bet recently launched its online sportsbook in Florida. After fighting off legal challenges, the Seminole began operating online sports betting, enabling those 21 and older inside Florida’s state lines to place a wager. Hard Rock Games, released concurrently, is an alternative option for those who wish to play online, but are not yet ready to place real-money wagers.
Cash grab: How social gaming is systematically corrupting us
The games by Hard Rock Games are also free-to-play ones, permitting users to download them and experience the game without paying upfront. When a gamer runs out of credits, they have the option to obtain additional credits through in-app purchases. This makes it more accessible to more players since it opens the door for casual gamers and range of players looking to experiment with some online entertainment.
Unity by Hard Rock Loyalty Integration
Adding an extra level of engagement is the Hard Rock Games integration with Unity by Hard Rock, the loyalty program tied to the Hard Rock casino network. Before that date, players could link their Hard Rock loyalty account (Unity) with their Draftkings Casino account, allowing players to earn Unity Points that can be redeemed for goods and services at Hard Rock cafes, hotels, resorts, casinos, gift shops, and more. Utilizing cross-platform capability, for example, links social gaming with the expanded Hard Rock user experience.
The Economics of Social Gaming
Although social gaming apps aren’t real-money-winners, they are financially hefty. According to Sensor Towers recent works, USA social gaming revenue almost increase 16.4% from fiscal 2020 to 2021. Between September 2019 and August 2020, the sector generated around $4.2 billion in revenues, and annual revenues are projected to exceed $6 billion in the years ahead.
Critics argue that social games can act as a gateway to problem gaming because the perceived win rate in social games is often seen as higher than in real money variants. Amazon’s app store, accused in a recent lawsuit of teaming up with social gaming developers, has taken responsibility for addictive behavior of players.
Betting and Social Gaming Are Meeting at the Crossroads
Sports betting and social gaming are an intriguing area for the intersection. These companies aren’t just adding new items to their product pipelines, but also planning long-term strategies that forge a fundamental shift in the landscape of gaming in general as well as other forms of entertainment. Stay tuned for updates as this trio will dramatically change the consumer of the future?
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