eSports betting represents an effective means of attracting new business to your bookers. With esports quickly going global, bookies have the chance of a lifetime to dominate one of the fastest growing markets on the planet. Providing eSports betting not only differentiates your site, it appeals to a younger audience that is wired for interactivity.
The Rise and Reach of eSports
eSports has exploded over the last decade. Once the province of a niche few, competitive gaming now draws millions of viewers in tournaments like:
- League of Legends World Championship
- The International (Dota 2)
- Fortnite World Cup
- Call of Duty League
Some of these events attract more than six million live viewers around the world, according to the Olympic eSports Series. This large audience makes the ideal fit for sportsbooks looking to branch out their portfolio. With eSports betting platforms are able to attract fans who already follow teams and players eagerly not less than traditional sports.
Why Betting on eSports is the Future of a New Generation
Since so many eSports fans are young, the age group that most advertisers and brands are desperately trying to reach out to, the potential for eSports betting to draw in these fans is astronomical. Those fans are active on the Internet, especially on Twitch, YouTube and Discord. They are accustomed to interacting with content at the time of consumption, which gets them excited for opportunities to bet in-play.
To take advantage of this, the sportsbooks can offer:
- In game betting experiences: Let players bet on things such as first kills, map wins or player stats.
- Live streaming integrations: Allow to bet while watching the games.
- Influencer collaborations: Work with Steamers to advertise your platform and establish trust in your brand.
This interactive method makes your audience feel involved and more likely to spend time on your site.
Special Bets Available in eSports
Much of traditional sports betting is about the outcome — whether a team covers the point spread, or if the game goes over or under the total. eSports betting, however, provides a vast variety of markets, such as:
First to take down a LoL tower first Dictionary Headwords Definition Example Matches first adv before any others in fears of agriculture last2 NOUN first tower to be destroyed in a LoL game Other Reference Sources.
You could predict the MVP in Dota 2 or Overwatch, for instance.
The variety imposes many directions where sportsbooks can go in order to appeal to certain types of fans, and to keep those who are betting engaged and excited. Creating special versions of these bet types around hit games can drive further engagement and loyalty among players.
The Worldwide Influence and Future of eSports Wagering
eSports isn’t just a flash in the pan—it’s a worldwide industry with real longevity. In 2019, approximately 1 billion people tuned into league tournament broadcasts. In 2024 over 120 million viewers in Latin America alone will be following these events.
This expanding audience is a huge opportunity for bookmakers. With traditional sports saturated, eSports betting caters to new demographics and possible new sources of revenue. By including eSports in your portfolio, it shows that your brand values the future and is flexible to new market movements.
Beat the Game with eSports Betting
Add eSports betting as a sportsbook strategy right now. Doing so will help you:
- Draw in new players who are already involved in gaming
- Stay ahead of your competitors who are still only concentrating on traditional sports.
- More reasons to bet, more ways to win, all year long.
If working with a Pay Per Head that features complete eSports coverage, your bookie business will not only have every betting option for real-time events, but game-specific markets as well as customer-friendly interfaces.
Embrace the eSports Moment
The eSports scene is expanding at a rapid pace—so is the desire for betting options associated with it. By adding eSports betting to your offering, you won’t just be appealing to more customers, you’ll also be safeguarding your business’s future in a rapidly digitalising world.
With a little bit of elbow grease, a solid approach, and the right partnerships, your site can be the site gamers and bettors flock to.
