Understanding Gambling Trends
A recent study conducted by the Mental Health Epidemiological Studies Unit at the Faculty of Psychology of the National University of Córdoba (UNC) sheds light on gambling habits among students aged 18 to 21 in Argentina. While nearly half of the participants reported having gambled at least once, only a small percentage remain actively engaged […]
Maximize Profit by Combining Sportsbook and Casino Games
By using cross-project traffic strategies, bookies can offer both sportsbook and casino games under one roof, providing a seamless and engaging experience that maximizes the profitability per customer. With a well-equipped Pay Per Head (PPH) system, bookies have the tools they need to delight bettors with a wide range of betting options that cater to […]
Google Eases Ad Restrictions for Social Casinos
In a major update to its advertising policies, Google will now allow social casino apps to use personalized targeting on its platforms, giving advertisers in this space new tools to reach specific audiences. This new policy comes as social casino games, which replicate the experience of traditional casinos without real-money gambling, continue to grow in popularity. For […]
Scaling Your Betting Business
Running a betting business can be profitable, but staying competitive requires constant evolution. Many betting operators hit a plateau because they fail to refresh their platforms, add new offerings, or maintain exceptional customer service. If you want to take your operation to the next level, it’s crucial to address these pain points and partner with a reliable […]
Micro Betting: The Future of In-Play Gambling
Micro betting is rapidly transforming the betting industry, offering bettors an exciting new way to engage with sports. Unlike traditional bets, which focus on the final outcomes of a match, micro betting revolves around short-term events within the game—like a single pitch in baseball or the outcome of the next drive in football. The speed […]
AI to Combat Fraud in the Gambling Industry
The Colombian government has taken a significant step to fight fraudulent gambling with the launch of a state-of-the-art Artificial Intelligence Center (CIAC). As digital betting expands rapidly, Colombia is leveraging AI to create a safer gaming environment and ensure that both players and operators benefit from transparent and secure practices. AI Revolutionizing Security in the […]
Non-Sports Betting Markets: A Rising Trend to Watch
Non-sports betting is steadily gaining ground, with odds on reality TV shows, celebrity events, and music competitions drawing in bettors from all walks of life. This growing trend points to a shift in the betting landscape, driven by the preferences of younger generations who seek the thrill of wagering but aren’t necessarily sports enthusiasts. It’s […]
Why Now Is the Perfect Time to Invest in an Online Casino
The online casino industry is booming, and there has never been a better moment to join the action. Thanks to the convenience of the internet and shifting player habits, the global gambling market is increasingly dominated by online platforms. If you’ve been thinking about launching your own casino, services from a Pay Per Head (PPH) provider […]
Understanding Betting Market Nuances
Each betting market around the world carries its own distinctive traits, shaped by local culture, interests, and traditions. For bookies aiming to succeed, understanding these unique characteristics is crucial—connecting with bettors and providing the specific options they seek. In Europe, the Hungarian betting market presents a fascinating example. Here, chess reigns supreme, offering an unexpected […]
The Unprecedented Growth of Betting Markets
In recent years, the global betting industry has experienced rapid growth, with various regions demonstrating impressive expansion in both online and offline gambling. Among these, Germany’s betting market stands out as an example of how opportunities for bookmakers can flourish anywhere. With significant gains over the last two years, Germany has positioned itself as a […]
