Our Latest Thinking

Basketball betting

The Emirates NBA Cup, now in its second year, presents a unique opportunity for betting businesses. However, the tournament’s mixed television ratings—marked by a decline in national viewership and a...

Sports Betting Legal

The sports betting industry in the United States is at a critical juncture. On December 17, the Senate Judiciary Committee will convene a hearing titled “America’s High Stakes on Legalized...

floorball betting

While traditional sports like football and basketball continue to dominate the sports betting landscape, savvy bookmakers are increasingly turning their attention to niche sports with significant growth potential. One such...

2025 Bookie Growth

The betting industry is gearing up for a transformative year in 2025. With new states in the U.S. poised to legalize online betting and countries worldwide considering similar steps, bookies...

Volley Ball Betting

Volleyball, once overshadowed by more prominent sports like football, basketball, and soccer, is steadily carving out its place in the global betting market. Thanks to increased media coverage and growing...

Betting Soccer

The 2025 FIFA Club World Cup is shaping up to be a landmark event in global football, and it promises unparalleled opportunities for soccer betting. With FIFA confirming DAZN as...

Hockey Betting

The 2025 4 Nations Face-Off promises to be a groundbreaking event for hockey fans and a golden opportunity for bookies. Set to temporarily replace the NHL All-Star Game, this elite...

NBA Basketball continues its expansion into new markets around the world.

The NBA has always been at the forefront of sports globalization, and its latest move solidifies its commitment to reaching new audiences. Over the next five years, the league plans...

Soccer Betting Platform

The 2025 FIFA Club World Cup is set to be a game-changing event for soccer enthusiasts and bookmakers alike. Scheduled to take place in the United States, this tournament brings...

Criquet Betting

Cricket, often regarded as a religion in many countries, is more than just a sport—it’s a lucrative opportunity for the betting industry. In nations like England, Australia, New Zealand, India,...

Boxing Betting

The global boxing betting market has emerged as a vibrant and dynamic segment of the sports betting industry. Fueled by a surge in boxing’s popularity, technological innovation, and evolving regulations,...

Football Betting

Iowa’s gaming industry experienced a mixed fiscal year in 2024. While statewide casino revenue saw a slight dip, sports betting surged to an all-time high of $2.6 billion, mainly for...

Tennis Betting

The Australian Open, the first Grand Slam of the year, is just around the corner, and with it comes an unparalleled opportunity for bookmakers and bettors alike. This iconic tournament...

F1 betting

Auto racing betting, especially Formula 1 (F1), has witnessed an extraordinary rise in global popularity in recent years, fueled by strategic initiatives, engaging content, and a fresh approach to audience...

Gambling eSports

eSports betting has rapidly emerged as a must-have offering for online bookmakers. Once a niche market, it has grown into a global phenomenon, rivaling traditional sports betting in popularity and...

Soccer Betting

Soccer betting has surged in popularity, with bettors demanding comprehensive options and seamless experiences. For bookies, choosing the right platform is key to satisfying this growing market. A great soccer...