AI to Combat Fraud in the Gambling Industry
The Colombian government has taken a significant step to fight fraudulent gambling with the launch of a state-of-the-art Artificial Intelligence Center (CIAC). As digital betting expands rapidly, Colombia is leveraging AI to create a safer gaming environment and ensure that both players and operators benefit from transparent and secure practices. AI Revolutionizing Security in the […]
Non-Sports Betting Markets: A Rising Trend to Watch
Non-sports betting is steadily gaining ground, with odds on reality TV shows, celebrity events, and music competitions drawing in bettors from all walks of life. This growing trend points to a shift in the betting landscape, driven by the preferences of younger generations who seek the thrill of wagering but aren’t necessarily sports enthusiasts. It’s […]
Why Now Is the Perfect Time to Invest in an Online Casino
The online casino industry is booming, and there has never been a better moment to join the action. Thanks to the convenience of the internet and shifting player habits, the global gambling market is increasingly dominated by online platforms. If you’ve been thinking about launching your own casino, services from a Pay Per Head (PPH) provider […]
Understanding Betting Market Nuances
Each betting market around the world carries its own distinctive traits, shaped by local culture, interests, and traditions. For bookies aiming to succeed, understanding these unique characteristics is crucial—connecting with bettors and providing the specific options they seek. In Europe, the Hungarian betting market presents a fascinating example. Here, chess reigns supreme, offering an unexpected […]
The Unprecedented Growth of Betting Markets
In recent years, the global betting industry has experienced rapid growth, with various regions demonstrating impressive expansion in both online and offline gambling. Among these, Germany’s betting market stands out as an example of how opportunities for bookmakers can flourish anywhere. With significant gains over the last two years, Germany has positioned itself as a […]
The Growing Role of Gamification in the Betting Industry
Gamification captures the attention of bettors and keeps them engaged. By integrating game-like features into betting platforms, bookmakers have seen significant increases in player engagement, screen time, deposits, and key revenue metrics. But what exactly is gamification in this context, and how can it help you grow your betting business? Let’s explore. How Gamification Boosts Engagement and […]
The Key Motivations for Sports Betting
Sports betting has grown into a multi-billion-dollar industry, with more and more people getting involved every year. But why do bettors place their wagers? Recent studies show that there are three primary motivators behind sports betting: 57% of people think it’s simply fun, 34% say it enhances their sports viewing experience, and 26% fantasize about winning big. […]
The Rise of Responsible Betting in the Gaming Industry
Betting companies are increasingly investing in responsible gaming initiatives, a trend that has garnered attention from both the market and critics. This shift demonstrates a commitment to fostering a safer, more secure environment for everyone. With the growing popularity of sports betting and online gaming, it’s crucial for companies, particularly Pay Per Head (PPH) bookmakers, […]
Unstoppable Rise of the US Betting Market
The U.S. betting market is on an incredible trajectory, with projections now suggesting it could reach an astonishing $60 billion in the near future. With sports betting becoming a mainstream form of entertainment, more Americans are turning to this pastime. For Pay Per Head (PPH) bookies, this growth presents a unique opportunity to capitalize on the market’s […]
Marketing Strategies for a Betting Business
In the competitive world of iGaming, standing out is no easy feat. Play’n GO, a leading online casino content provider, has not only managed to capture significant attention but has also expanded into the lucrative U.S. market. In a recent blog post, Play’n GO’s Chief Marketing Officer and Co-founder, Ebba Arnred, highlighted several key strategies […]
