AI to Combat Fraud in the Gambling Industry
There is a huge transformation for the gambling industry, AI is a key contributor to improving security and transparency. The Colombian government recently introduced the Artificial Intelligence Centre (CIAC) in a bid to enhance control and care for both players and operators. With more betting options going digital faster than ever, artificial intelligence is increasingly employed as a […]
Non-Sports Wagering Markets: A Rising Trend to Watch
Non-sports wagering is steadily gaining ground. Odds on reality TV shows, celebrity news, and music competitions are attracting bettors from all walks of life. This growing trend reflects a shift in the betting landscape. Younger generations seek excitement in entertainment rather than traditional sports. As this trend gains momentum, bookies must adapt to capitalize on […]
Why Now Is the Perfect Time to Invest in an Online Casino
Online casino is HOT and it’s the PERFECT time to get in. The world of gambling has come a long way since the first online casino was launched in 1996 and, thanks to the growth of the worldwide web, and the change in gambling habits of players, there are very few people who do not use online […]
Understanding Betting Market Nuances
When it comes to bookmakers looking to go global and cater to a wide range of players, the Understanding Betting Market dynamics is crucial. Betting culture is different in every area and culture has an influence in gambling appeal. To accomplish this, especially in competitive or specialized markets, operators need to specialize their services. One such strong market […]
Betting Markets: The Unprecedented Growth
Gambling markets are booming all around the world. Both Europe and North America see rising user engagement and revenue as players are drawn by lucrative, flashy gaming offers.Key Performers. As a result, in terms of rugby markets, Germany is highlighting how the right kind of regulation can prove very beneficial to bookies while also benefiting punters – […]
The Growing Role of Gamification in the Betting Industry
Gamification betting is changing the way operators are interacting with players in the sports betting and casino sector. By adding game-like elements to betting, bookies are releasing higher engagement, longer session times and loyalty. And most importantly of all it encourages return visits, more deposits and more revenue in general. What Is Gamification Betting, and Why It Matters? At […]
The Key Motivations for Sports Betting
Sports betting has become a multi-billion dollar business drawing participants from all walks of life. Additionally the reasons why individuals bet on sports are important to bookmakers who need to offer their customers what they want. Recent research has illustrated that gambling bettors are motivated by entertainment value, the opportunity to amplify the entertainment value derived from their […]
The Rise of Responsible Betting in the Gaming Industry
Responsible gambling is now considered one of the essential elements. In the gaming industry to ensure long-term regrowth and to create players’ satisfaction. Online gaming services are growing rapidly in popularity, and for operators of those services (especially PPH sportsbooks). It is more important than ever to maintain a proactive approach through operation and compliance for responsible […]
US Betting Market: Unstoppable Rise
The US betting market is a monster and while there are varying projections how big it will grow (and how fast). Estimates now are that it could be as much as $60 billion! The legitimization of sports betting has made it more popular by the day, with more Americans getting their hands on this pastime. For traditional […]
Betting Business: Marketing Strategies
Well in the world of iGaming it can be difficult to find your place. One of the biggest worldwide casino content providers Play’n Go not only succeeded in attracting lots of attention. But also made inroads on the profitable U.S. market. Play’n GO’s CMO & Co-founder, Ebba Arnred, recently shared some key tips in a blog post. […]
