Online Gambling Industry

With the legal uncertainties arising from Gibraltar’s departure from the European Union, the autonomous cities of Ceuta and Melilla are positioning themselves as desirable destinations for online gambling companies. As the gambling industry grows worldwide, shedding its taboo image, Ceuta and Melilla are leveraging their advantages to attract businesses in this sector.

During the “GILA Elite Marbella 2023” congress held on June 6 and 7, the Autonomous City of Melilla seized the opportunity to showcase the tax benefits offered by the territory, mainly targeting Latin American companies. María Ángeles Quevedo, the general director of the Public Revenue of Melilla, presented these advantages in a round table discussion titled “The Spanish gambling market: The cases of Ceuta and Melilla.”

Quevedo shared the table with Kissy Chandiramani, the acting Minister of Economy and Finance of the Government of Ceuta; Rebeca Chacón, the director of 888 Spain; and Santiago Asensi, the CEO of Asensi Abogados.

Since the Brexit transition, around 16 online gambling industry have relocated from Gibraltar to Ceuta and Melilla.

 Melilla alone has attracted a total of 23 companies, including prominent brands like Codere, Sportium, 888, and Luckia, among others.

During her presentation, Quevedo highlighted the tax advantages offered by Melilla to the online gaming sector, which have already enticed over a dozen companies to choose the city as their base of operations. In addition to tax benefits, convenient transportation connections with the Spanish mainland through Malaga and Madrid were emphasized as further advantages.

As the online gambling landscape evolves, Ceuta and Melilla are positioning themselves strategically in this burgeoning industry. By capitalizing on their unique offerings and favorable conditions, they aim to become attractive hubs for online gambling companies, fostering economic growth and development in their respective regions.

Bookies should seek the most favorable environments.

Bookies looking to establish their betting businesses must strategically select the right environment for success. Factors such as regulations, competition, and customer demographics all play a crucial role in determining the profitability of a bookie’s business model. With careful research and analysis, bookies can identify areas where they will likely thrive.

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Overall, bookies who prioritize both location selection and technological advancements will have a significant advantage over those who fail to do so.

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