Our Latest Thinking

smartphone

Once upon a time, in a land not so far away (but certainly in a world pre-smartphone), the world of bookmaking was, shall we say, a bit… stressful. Bookies scurrying...

businessman

Imagine this: it’s the 1990s. You’re a bookie. You’ve got a rolodex, a pencil, and a whole lot of hope. You’re scribbling down bets, collecting wagers over the phone and...

Pay per head

The world of sports betting and online casinos has evolved rapidly over the last decade. With the rise of technology, mobile access, and the growing interest in gambling worldwide, the...

impact sports in pph

Trends in Sports Betting and Their Impact on PPH Services The world of sports betting has evolved from a niche activity to a full-blown entertainment industry. As sports fans place...

eSports Betting

The rise of esports betting represents a significant shift in the betting industry. Unlike traditional sports bettors, esports enthusiasts bring a fresh dynamic to the market, and for bookies, this...

Michigan Gambling Growth

Michigan’s iGaming and online sports betting industry reached new milestones in November 2024, showcasing the continued growth and profitability of this market. For bookies, these record-breaking numbers highlight not only...

Elections

Election betting has long been a controversial yet lucrative niche for bookies. While some view it as an intriguing market, others see it as a risk to the integrity of...

NBA all star betting

The NBA is set to shake up its All-Star Weekend with a brand-new tournament-style format debuting on February 16. Instead of the traditional All-Star game, the league will host a...

USA Betting Websites

The online betting industry in the USA continues to evolve, driven by changing trends and bettor preferences. For online betting sites to stay competitive, it’s essential to understand what players...

Soocer Betting Popularity

Soccer continues to dominate global attention, and the data speaks for itself. Throughout the year, two of the most searched terms on Google were Copa America and UEFA Champions League—surpassing...

Sportsbook Software

In the dynamic environment of sports betting, engaging players effectively is vital for building a thriving business. By leveraging high-quality sportsbook software, bookmakers can access a variety of player engagement...

Online Gambling

The online gambling market in Spain is experiencing remarkable growth, with gross gaming revenue (GGR) reaching €348.1 million ($366.5 million) in the third quarter—a 14.4% increase year-on-year. This surge underscores...

Basketball betting

The Emirates NBA Cup, now in its second year, presents a unique opportunity for betting businesses. However, the tournament’s mixed television ratings—marked by a decline in national viewership and a...

Sports Betting Legal

The sports betting industry in the United States is at a critical juncture. On December 17, the Senate Judiciary Committee will convene a hearing titled “America’s High Stakes on Legalized...

floorball betting

While traditional sports like football and basketball continue to dominate the sports betting landscape, savvy bookmakers are increasingly turning their attention to niche sports with significant growth potential. One such...

2025 Bookie Growth

The betting industry is gearing up for a transformative year in 2025. With new states in the U.S. poised to legalize online betting and countries worldwide considering similar steps, bookies...