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NFL betting has always been a leading light in the USA sports betting marketplace and bettors all around the country just can’t get enough. Once the 2024 campaign got rolling, it was clear the NFL is still king of the betting world. It is worth mentioning New York’s odds were one of the frontrunners as the state cruised past betting handle and revenue expectations. ​

Historic NFL Betting Spree in New York

New York posted monster growth for sports betting in 2024, and much of that was thanks to people placing large volumes of bets on the NFL. In October, the state saw a record handle of $2.32 billion, breaking the previous high in November 2023. That trend carried through into January of 2025, when the state reported an incredible $2.5 billion in wagers, the largest monthly handle total in the history of the United States. Sports Betting Dime+4Sportsbook Review+4SBC Americas+4mytopsportsbooks. com

The GGR reflected this upward trend. New York sportsbooks pulled in $231.7 million in GGR in November 2024, which represented a 53.5% gain compared to November 2023. These numbers highlight the massive contribution of the NFL to the state’s wagering industry. ​SBC Americas+1Covers. com+1

New Client Requests for Bookies and Agents

The NFL season is a rollercoaster. obviously Smart Pay Per Head (PPH) agents know how to use this to their advantage. E.g. they implement special promotions, like enhanced odds on big games or cashback on losing bets. These offers boost user engagement. In addition, offering a wide range of betting options helps attract more players. Options like moneylines, spreads, props, and live betting appeal to all types of bettors. FanDuel, for example, uses this strategy effectively to engage different audiences.

By using a PPH software that offers real-time line adjusts and customized betting options, bookies can enhance the betting experience and squeeze more action out of the wagers. Operators also can leverage the NFL’s popularity for long-term growth by offering an integrated, engaging platform. ​priceperplayer. com

Navigating Market Volatility

The NFL’s popularity is both a driver for betting activity and that which adds instability. Favorites coming through in the 2024 season led to some big payouts and affected sportsbook earnings. Operators should implement measures to manage risk, like setting stakes limits and monitoring their betting patterns, to help avoid possible losses. ​AP News+1Financial Times+1

But despite these challenges, the overall path of NFL betting is one of positive growth. Its ongoing popularity will guarantee it remains a highlight for both bettors and operators. ​

Conclusion

NFL betting has a strong hold on the U.S. sports betting market. States like New York report record handles during the season. The NFL offers a wide range of strategic opportunities for operators. It becomes a prime time for business growth. By using advanced sportsbook software and tailored promotions, Pay Per Head operators can fully capitalize on NFL betting. This approach helps them achieve a winning season and long-term success.

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