The NFL continues to prove that it’s not just a favorite among sports fans, but also among bettors. With only four weeks into the current season, sportsbooks have already seen record-breaking betting figures. And while this is true across the board, New York has stood out as the state with the most significant betting volume. As Pay Per Head (PPH) operators can attest, the NFL is a sport that absolutely cannot be missed on any betting site. Promotions and focused marketing efforts around the NFL are key to attracting new bettors, and this year’s early numbers make that more evident than ever.
Record-Breaking NFL Betting in New York
Since the legalization of sports betting in New York, the state has quickly risen to become one of the most lucrative markets for sportsbooks. In fact, it’s safe to say that New York has been setting the pace for NFL betting across the U.S. With a whopping $4.3 billion in revenue since January 2022, the state’s betting market is continuing to grow at an astonishing rate.
Fast forward to the 2024 NFL season, and sportsbooks are yet again shattering records. During just the first three weeks of the season, over $1.4 billion in bets were accepted in New York alone—an impressive 15% increase from the same period in 2023. These figures highlight how deeply NFL betting is embedded in the sports culture of New York, with each week adding to the growing trend. What’s more, sportsbooks aren’t just seeing an increase in bets, they’re also profiting more than ever before. Gross gaming revenue for New York has already exceeded $145 million, surpassing last year’s totals by nearly 20%.
Week after week, New York’s sportsbooks are setting new benchmarks. For instance, the week ending on September 15 was one for the books, with $69.2 million in revenue—the second-highest weekly total ever recorded for the state. This surge is a clear indicator that NFL betting isn’t slowing down, and it’s a trend that sportsbooks across the nation, and indeed the world, are looking to capitalize on.
Why NFL Is a Must for Pay Per Head Operators
For Pay Per Head (PPH) bookies, the NFL’s consistent popularity presents a golden opportunity to expand their player base and increase profits. The sheer volume of bets and the excitement surrounding each game week make it clear that the NFL is a sport that simply cannot be overlooked. A well-structured betting platform that offers NFL odds and multiple betting markets will naturally attract players, but to truly take advantage of the NFL’s appeal, PPH operators need to go the extra mile.
One of the most effective ways to maximize NFL betting traffic is through targeted promotions. By offering exclusive promotions, such as boosted odds on key matchups, cashback on losing bets, or parlay bonuses, PPH operators can not only retain their existing players but also entice new ones. Promotions tailored to the NFL schedule are particularly powerful. For example, promotions leading up to Monday Night Football or high-profile games can boost activity and increase player engagement.
Moreover, the structure of the NFL season itself works in favor of PPH bookies. With games spread out weekly and high-stakes action every Sunday, Monday, and Thursday, there’s a constant stream of betting opportunities. By keeping bettors engaged throughout the season with strategic marketing and well-timed promotions, PPH bookies can ensure their players keep coming back for more action.
NFL Betting: Bigger, Better, and More Lucrative
As the betting industry continues to grow, it’s clear that the NFL will remain a pillar of the sports betting ecosystem. The record-setting figures coming out of New York are just one piece of the puzzle. Across the United States and beyond, sportsbooks are reaping the benefits of offering comprehensive NFL betting options. The key for PPH operators is to recognize the long-term potential and invest in the tools and strategies necessary to attract NFL bettors.
As the season progresses, it’s expected that NFL betting will continue to reach new heights. This year has already seen incredible growth, and with high-profile games, playoff races, and the Super Bowl on the horizon, the opportunities for both sportsbooks and PPH bookies are immense. Offering a wide range of NFL betting options, from moneylines and spreads to prop bets and live betting, will keep players engaged and enhance the overall betting experience.
