Bookies must be cautious about what type of content is employed. Especially when it comes to player photos, including their likeness. Last week’s lawsuit by Major League Baseball (MLB) players against sports gambling websites. Such as DraftKings, FanDuel, and Bet365 is a stark illustration: unauthorized use of player likenesses can get you into hot water. Besides making sure the best content is being released. Bookies must also provide a solid Pay Per Head (PPH) service to support their business.
The dangers of using images of players without permission
Clearly, sports fans love to gamble on their favorite players. However any sports gambling site should tread lightly when using these athletes in their marketing or platform images. Those lawsuits from the association of professional baseball players to betting companies highlight the need to pay homage to publicity rights. The legal capacity of people to control the commercial use of their person, name or likeness.
Companies like DraftKings and FanDuel used the images and names of nearly every active MLB player. Without proper authorization, the union charges. This usage was not to just report the sports of news but as a part of promoting business gaining user engagements and making sales. In fact, the players are now suing for compensation over the unlicensed use of their likenesses. As well as punitive damages.
Using a player’s image in ads or promotional materials without permission can trigger expensive lawsuits. It’s not limited to MLB players — NFL athletes have also filed similar suits over non-fungible tokens (NFTs). To avoid legal trouble, bookies should focus on using generic images of sports events or teams. If you’re publishing specific content, such as injury reports or pre-game/post-game commentary. Then including player names and images may qualify as informational rather than promotional.
The Value of a Solid Pay Per Head System
Maintaining control over what appears on your betting site is the key, yet equally important is ensuring that it runs smoothly. This is when to make use of a trustworthy Pay Per Head (PPH). If you are a small bookmaker or a big wagering agent, a pay per head service provider will bring to you all the tools that you need. That’s to manage you players bets and transactions without any hassles.
The best PPH platform will provide you a stable and secure backend. So you can concentrate on building your business rather than spending all your time hassling with the technical aspects. It does it all, from setting the odds to booking players and, yes, if you want to reduce your overhead even more you can outsource your customer service. The best part? What it does is give you the flexibility and scalability to be able to handle a tremendous number of additional users. That’s for big events like the Super Bowl or the World Cup without any headache.
A good PPH system not only simplifies your life as a bookie. But also adds value to the betting experience for your sports betting clientele. No one wants to use a site that runs slowly or suffers from glitches. In such a competitive industry, bettors leave the moment a site fails to meet their expectations. A quality PPH service streamlines betting transactions, saving time and effort while keeping your clients satisfied and loyal to your brand.
Balancing Legal Compliance and User Engagement
Ultimately, betting platforms must choose between entertaining users and complying with the law. Some platforms pilfer player images without authorization to grab attention, but this approach brings enormous legal risks. The MLB lawsuits highlight that this issue doesn’t just exist in the sketchy corners of online betting. Even major platforms like DraftKings and FanDuel face similar challenges.
To avoid potential legal threats, they use generic images that represent sports betting. Like a football flying through the air or a crowd cheering a goal. Use player-specific content only when it’s necessary. Such as for injury updates or pre-match analysis. Making this distinction helps keep your betting site on the right side of the law.
With legal caution, powerful Pay Per Head services can make all the difference to making you look professional and well-run. It frees you to do what you do best, provide seamless betting and growing your business.
With those two priorities in mind—content with care and operations smooth as silk—this doesn’t just ensure you stay on the right side of the law, but you build a betting platform bettors trust and will continue coming back to.
Especially in a fast-changing field like sports betting, you’ll want to get out ahead. So with a good content plan and a great Pay Per Head, your betting site can flourish and be in compliance with industry standards.
