The Growing Role of Gamification in the Betting Industry
Gamification captures the attention of bettors and keeps them engaged. By integrating game-like features into betting platforms, bookmakers have seen significant increases in player engagement, screen time, deposits, and key revenue metrics. But what exactly is gamification in this context, and how can it help you grow your betting business? Let’s explore. How Gamification Boosts Engagement and […]
The Key Motivations for Sports Betting
Sports betting has grown into a multi-billion-dollar industry, with more and more people getting involved every year. But why do bettors place their wagers? Recent studies show that there are three primary motivators behind sports betting: 57% of people think it’s simply fun, 34% say it enhances their sports viewing experience, and 26% fantasize about winning big. […]
The Rise of Responsible Betting in the Gaming Industry
Betting companies are increasingly investing in responsible gaming initiatives, a trend that has garnered attention from both the market and critics. This shift demonstrates a commitment to fostering a safer, more secure environment for everyone. With the growing popularity of sports betting and online gaming, it’s crucial for companies, particularly Pay Per Head (PPH) bookmakers, […]
Unstoppable Rise of the US Betting Market
The U.S. betting market is on an incredible trajectory, with projections now suggesting it could reach an astonishing $60 billion in the near future. With sports betting becoming a mainstream form of entertainment, more Americans are turning to this pastime. For Pay Per Head (PPH) bookies, this growth presents a unique opportunity to capitalize on the market’s […]
Marketing Strategies for a Betting Business
In the competitive world of iGaming, standing out is no easy feat. Play’n GO, a leading online casino content provider, has not only managed to capture significant attention but has also expanded into the lucrative U.S. market. In a recent blog post, Play’n GO’s Chief Marketing Officer and Co-founder, Ebba Arnred, highlighted several key strategies […]
The UAE’s Growing Interest in Gambling and Casinos
In recent years, the global gambling industry has seen tremendous growth, with new markets emerging in regions previously resistant to the concept. One of the most intriguing developments has been in the United Arab Emirates (UAE), a region known for its strict laws and cultural stance against gambling. However, recent changes suggest a shift in […]
Bookies Beware: Navigating Google’s New Betting Ad Regulations
As the world of online betting evolves, bookies must stay ahead of the curve, and one of the latest challenges comes from Google’s new regulations on gambling ads. While Google’s platform offers a vast audience and potential for attracting new clients, it’s becoming clear that only the properly licensed can benefit from this powerful tool. […]
The Global Popularity of Poker
When you think of poker, the United States likely comes to mind first. With its Wild West roots and major poker tournaments like the World Series of Poker (WSOP), the game has solidified its place in American culture. However, poker is far from being an American-only affair. From Brazil to Canada and beyond, this iconic […]
Customizing Games for Every Market in the Pay Per Head Industry
One-size-fits-all solutions no longer cut it in today’s highly competitive gaming landscape. Companies like Playtech and bet365 have set a shining example by launching tailored games, such as Super Spin Roulette, explicitly designed for the Spanish market. This approach highlights an essential aspect of success in the Pay Per Head (PPH) industry: the need for […]
What is a Bitcoin Casino and Why It’s Still a Smart Bet
When it comes to the world of online gambling, Bitcoin casinos have emerged as a game-changer. Despite the rollercoaster ride that cryptocurrencies have been on, operating a Bitcoin casino (or Bitcasino) remains a promising venture. With the support of a reliable Pay Per Head (PPH) provider, any bookie can run a Bitcasino smoothly and efficiently, […]
