In the competitive world of iGaming, standing out is no easy feat. Play’n GO, a leading online casino content provider, has not only managed to capture significant attention but has also expanded into the lucrative U.S. market. In a recent blog post, Play’n GO’s Chief Marketing Officer and Co-founder, Ebba Arnred, highlighted several key strategies that have helped the company succeed. Bookies, particularly those using Pay Per Head (PPH) services, can draw valuable lessons from these marketing tactics to grow their betting businesses. Let’s dive into how bookies can learn from Play’n GO and apply these strategies to their own ventures.
Building a Strong Portfolio Paired with Collaborative Marketing
One of the essential components of Play’n GO’s success, according to Arnred, is their top-tier portfolio combined with collaborative marketing. Their game portfolio is designed to attract a diverse range of audiences, not just those within the iGaming sector. This approach has helped Play’n GO branch out and reach new customer segments, creating a broader market appeal.
For bookies, this highlights the importance of having a high-quality offering and partnering with complementary services. A solid Pay Per Head provider plays a crucial role in this, as they provide bookies with tools and resources to enhance their betting platform. It’s not just about having a robust selection of games or bets; it’s about working with partners who can help amplify your reach.
Collaborative marketing, such as joint promotions or campaigns, can increase visibility and draw new players. Bookies should look to establish strong, valuable relationships with PPH providers who can enhance their market presence.
Additionally, focusing on quality over quantity allows bookies to focus on delivering an exceptional experience. This means offering top-notch odds, user-friendly platforms, and ensuring customer satisfaction. When the product is strong, the marketing efforts become even more effective, as word-of-mouth and customer loyalty will naturally follow.
Patience and Strategy in New Markets
Play’n GO’s entry into the U.S. market wasn’t rushed. Arnred emphasized that the company took its time to learn the market state-by-state, ensuring that they built relationships with the right partners.
For bookies, this is an essential lesson in patience and market understanding. When trying to grow your betting business, it’s important not to rush into new territories or make hasty decisions. Instead, take the time to understand the unique preferences and behaviors of bettors in different regions. This could mean adjusting the types of bets offered or customizing promotions to appeal to local audiences.
Pay Per Head bookies can take advantage of PPH providers who offer insights and data analytics that help understand the betting patterns of users. Armed with this information, bookies can create targeted marketing strategies that resonate with their audience. Entering new markets is about playing the long game and building sustainable relationships that will yield growth over time.
Leveraging Entertainment and Events for Brand Awareness
One of Play’n GO’s key strategies has been to expand beyond traditional iGaming by tapping into the entertainment world. They often leverage popular events to increase brand awareness and attract audiences who might not typically engage with online gaming. By aligning with major events, Play’n GO is able to generate media coverage and capitalize on the buzz, bringing more attention to their games.
Bookies can adopt this strategy by finding ways to connect their betting platform with larger cultural or sporting events. For example, during major sports tournaments like the Super Bowl, World Cup, or March Madness, bookies can run special promotions, offer unique betting opportunities, or partner with influencers who cover these events. This not only creates excitement around the betting platform but also draws in new bettors who are already engaged with the event.
Incorporating entertainment aspects into your marketing doesn’t mean you need to sponsor massive events. It could be as simple as tying in popular culture or newsworthy topics into your social media campaigns, newsletters, or blog content. By doing so, bookies can create buzz around their platform.
Betting Business Marketing Success
For Pay Per Head bookies, these strategies provide a clear roadmap to growth. By offering a solid betting experience, collaborating with the right PPH provider, and taking a thoughtful approach to entering new markets, bookies can significantly expand their reach. Furthermore, capitalizing on popular events and entertainment trends can help increase visibility and attract new customers.
