Well in the world of iGaming it can be difficult to find your place. One of the biggest worldwide casino content providers Play’n Go not only succeeded in attracting lots of attention. But also made inroads on the profitable U.S. market. Play’n GO’s CMO & Co-founder, Ebba Arnred, recently shared some key tips in a blog post. On how the company approaches things in today’s iGaming landscape. Bookmakers, especially those who are utilising Pay Per Head (PPH). Services can learn a valuable lesson from these marketing strategies in order to expand their betting business. Here, we explore how bookies can take a leaf out of Play’n GO’s book and use these strategies in their own business.
Strength in Numbers of Good Projects and Collaborative Marketing
Arnred believes Play’n GO’s core offering of a premium portfolio and cooperative marketing has contributed to their success. Their game suite is created to appeal to a wide demography and not just to the narrow world of iGaming. This strategy has helped Play’n GO diversify and cater to new customer groups, expanding its market appeal.
This reinforces the criticality for bookmakers to have a strong product but to collaborate with adjacent services. A good Pay Per Head provider is key in this endeavor as they arm bookies with everything needed to run their betting platform. It’s not only about having a strong collection of games or bets. It’s also about partnering with companies that can help expand your reach.
Federated marketing, where two companies co-promote or co-market products or solutions. That can help increase awareness while attracting new players. Bookies should seek PPH providers to build great relationships with and that aid them in market smoke.
Moreover, by investing in quality over quantity, BOOKIES can concentrate on providing a better experience. This means that they need to provide competitive odds, easy to use sites. Also make sure that the customers are satisfied. In a strong product market the marketing works even better when you get into word-of-mouth and customer loyalty.
Patience and Strategy in Emerging Markets
Play’n GO’s launch into the U.S. wasn’t hurried. Arnred stressed that the company was deliberate about taking the time to understand the market state. That’s by state in order to develop relationships with the right partners.
One lesson that bookies have to learn is how to be patient and how to read the market. When it comes to expanding your betting business to include more bookies. Don’t rush the execution or jump into new territories too quickly. But don’t PORT everything, take the time to learn and understand what it is that the bettors in those regions like. This might involve altering the types of bets available or tailoring promotions to appeal to local tastes.
PPH bookies can utilize PPH providers to get access to expert knowledge and data analysis. In an effort to better understand the betting habits of your clients. With this kind of information at their disposal, bookies can develop more of these marketing strategies that audience will respond to. Entering new markets is a long play. It’s about building relationships that are sustainable and will grow over time.
Using Entertainment and Events for Marketing purposes
What’s been one of Play’n GO’s strategies to grow beyond what has become referred to as iGaming with a newer focus on entertainment? They tend to use popular events as an opportunity for brand boosting. To reach new audiences who typically don’t play video or PC games. With Play’n GO choosing to be right within major news events. The company’s real-time media coverage allows the firm to tap into this buzz and receive even more game attention.
Bookies can use this tactic by looking for a way to associate their betting service with bigger cultural or sport-related events. When there’s a huge sports event such as the Super Bowl, the World Cup, or March Madness. The bookies can have special promotions, special bets, partners who cover the event and so forth. It not only generates buzz for the betting platform, but also attracts new bettors already participating in the event.
And adding entertainment-value to your marketing doesn’t even mean you have to sponsor giant events. Perhaps it’s by integrating pop-culture or timely news stories into your social media campaigns, e-newsletters or blog posts. In this way the bookies can generate some hype for their site.
Betting Business Marketing – Success
The pay per head bookies, it provides an immediate blueprint on how to grow. Through solid betting experience, partnering with the right PPH service. By entering new markets with purpose, bookies can drastically grow their interests. In addition, leveraging invitation to events and the latest entertainment is a good way to drive traffic and attract new patrons.