Our Latest Thinking

eSports Betting

The rise of esports betting represents a significant shift in the betting industry. Unlike traditional sports bettors, esports enthusiasts bring a fresh dynamic to the market, and for bookies, this...

Michigan Gambling Growth

Michigan’s iGaming and online sports betting industry reached new milestones in November 2024, showcasing the continued growth and profitability of this market. For bookies, these record-breaking numbers highlight not only...

Elections

Election betting has long been a controversial yet lucrative niche for bookies. While some view it as an intriguing market, others see it as a risk to the integrity of...

NBA all star betting

The NBA is set to shake up its All-Star Weekend with a brand-new tournament-style format debuting on February 16. Instead of the traditional All-Star game, the league will host a...

USA Betting Websites

The online betting industry in the USA continues to evolve, driven by changing trends and bettor preferences. For online betting sites to stay competitive, it’s essential to understand what players...

Soocer Betting Popularity

Soccer continues to dominate global attention, and the data speaks for itself. Throughout the year, two of the most searched terms on Google were Copa America and UEFA Champions League—surpassing...

Sportsbook Software

In the dynamic environment of sports betting, engaging players effectively is vital for building a thriving business. By leveraging high-quality sportsbook software, bookmakers can access a variety of player engagement...

Online Gambling

The online gambling market in Spain is experiencing remarkable growth, with gross gaming revenue (GGR) reaching €348.1 million ($366.5 million) in the third quarter—a 14.4% increase year-on-year. This surge underscores...

Basketball betting

The Emirates NBA Cup, now in its second year, presents a unique opportunity for betting businesses. However, the tournament’s mixed television ratings—marked by a decline in national viewership and a...

Sports Betting Legal

The sports betting industry in the United States is at a critical juncture. On December 17, the Senate Judiciary Committee will convene a hearing titled “America’s High Stakes on Legalized...

floorball betting

While traditional sports like football and basketball continue to dominate the sports betting landscape, savvy bookmakers are increasingly turning their attention to niche sports with significant growth potential. One such...

2025 Bookie Growth

The betting industry is gearing up for a transformative year in 2025. With new states in the U.S. poised to legalize online betting and countries worldwide considering similar steps, bookies...

Volley Ball Betting

Volleyball, once overshadowed by more prominent sports like football, basketball, and soccer, is steadily carving out its place in the global betting market. Thanks to increased media coverage and growing...

Betting Soccer

The 2025 FIFA Club World Cup is shaping up to be a landmark event in global football, and it promises unparalleled opportunities for soccer betting. With FIFA confirming DAZN as...

Hockey Betting

The 2025 4 Nations Face-Off promises to be a groundbreaking event for hockey fans and a golden opportunity for bookies. Set to temporarily replace the NHL All-Star Game, this elite...

NBA Basketball continues its expansion into new markets around the world.

The NBA has always been at the forefront of sports globalization, and its latest move solidifies its commitment to reaching new audiences. Over the next five years, the league plans...